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品牌釋義

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通源環境,17年的發展歷程里始終踐行“責任”二字。為了責任,堅定而不動搖;為了責任,堅守而不失諾。因為責任,所以:團隊敬業、協作成功、以誠相待、廣交朋友。公司始終堅守“保護生態環境,建設綠色未來”的使命,秉承“有責任、負責任”的態度,做到“責任鑄就,境善境美”。

通源品牌標識由“通源”首字母“T”展開創意,采用圖文結合的方式,圖形部分與文字部分,形成一個對比鮮明、動靜相宜整體,傳達出通源集團穩健通達、氣蘊生動的品牌形象。線條穩重平實的“T”是視覺核心,象征通源“有責任,負責任”的企業文化,堅固敦實的“T”,象征通源“責任鑄造,精益求精”的品格。由“T”延伸出的海藍、青綠、明綠曲線,構成一個極富流體動感的橢圓圖形,以開放式線條,展現出集團的前瞻與格局。螺旋上升的圖形,展示出集團專注環保科技,引領行業發展的美好未來。海藍色,代表著通源堅定的發展方向,與積極進取的企業精神;青綠色,代表著通源為社會大眾創造的根本價值——生存環境的凈化優化,境善境美;明綠色,近于明黃,展現了環保朝陽產業的燦爛明天;天藍、海藍、青綠、明綠是通源品牌的專用色,色彩的漸變處理,自然、和諧、生動, 構成高識別度與感染力的圖形。配合色彩鮮明的圖形,企業名“通源環境”采用穩重大氣的黑色,筆觸與“T”呼應,厚重而穩健,傳達出“責任”、“信賴”的感受。通過VI設計,對內征得了員工的認同感、歸屬感,加強了凝聚力,對外樹立了企業的整體形象,資源整合。有控制的將企業的信息傳達給受眾,通過視覺符碼,不斷的強化受眾意識,從而獲得認同。

 


 

 


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